ORM Guide: what is Online Reputation Management?

The estimation of potential return on investment ( ROI ) is also aided by using a quantitative approach. Marketers can identify the keywords that yield the highest ROI by quantifying their value based on expected search volume and average click-through rate ( CTR ), much like Captain Ahab’s sextant directing him to his desired reward. ………………………

The interconnectedness that online platforms provide is to blame for this incredible growth. Through these channels, communication with target customers is made simple and seamless. Additionally, collecting customer feedback in real-time enables small businesses to better serve their customers ‘ needs and preferences. Business expansion is also greatly aided by the potential to expand into a larger market by overcoming geographic limitations. ………………………

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The metaphor of a sailboat, in which the sail represents technology that enables the vessel to move and harnesses the energy of the wind, may help to illustrate the symbiotic relationship between businesses and technology. Evidently, businesses are finding it harder and harder to run efficiently without incorporating technology into their operational goals, just as a sailboat cannot move without one. ………………………

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