An Empirical Study of E-commerce Advertising and its Profound Impact on Brand Perception

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Another empirical study that made use of statistical data can provide a profound understanding of this intriguing relationship. According to the study, brand engagement rates increased exponentially as a result of personalized advertising, which was emphasized by e-commerce platforms. The study also highlighted the reciprocal reinforcement dynamics between e-commerce advertising strategies and brand perception, which highlight a brand’s capacity to generate revenue. ………………………

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