Top 5 Reasons Why You Should Be On Tiktok

Don’t be afraid to experiment because that’s the only way to find out what works for your audience. TikTok videos can be up to 60 seconds long, a limit that helps keep videos short and to the point. However, some users have been given access to create longer videos that are up to 180 seconds in length.

Most TikTok users are looking for an app to keep their minds occupied. They’ve got time on their hands and this app promises to take if off. In fact, when we asked the people who didn’t use TikTok all that often, why they chose not to, 29% said they just didn’t have the time. That means the consumers who are using TikTok don’t mind the time it takes; they welcome it. One of the more admirable functions in the app is the ability to turn on the ‘digital wellbeing’ setting. Once turned on, this setting will set time limits on app use, which can help your child moderate the time they spend on their phone.

Once you’ve followed a few accounts, you’ll be able to browse their latest videos by swiping left from the For You page to your Following feed. You can also tap on any video’s Sound to create your own TikTok video to it. And if you’re feeling extra creative, you can tap the share icon and select Duet to create a split screen reaction video. Read more about here. We’re giving you a quick overview of TikTok, why it’s growing in popularity, and how you can start using it for your brand. TikTok is not saturated like the Big 4 social platforms yet and will be cheaper to advertise on. As the user base grows, TikTok will produce its own generation of Nano Influencers.

We can duet and react to video clips, find new music, laugh, cry, and learn whatever new dance everyone else is doing at the moment. It’s fun and connects you to people from the comfort of your home. Some businesses such as Zalora have sponsored a branded hashtag challenge to encourage users to create content. When a TikTok video goes viral, video creators all over the internet follow that concept.

Compared to other platforms, the “social” reasons for using the app are much further down the list. With the focus on content creation, TikTok’s direct messaging features aren’t front-and-centre, in the way that social media sites have generally taken shape. COVID-19 Barometer” research, usage of TikTok was up 33% for Gen Z respondents and 27% for Millennials in the time period of mid-March to mid-April 2020 alone. TikTok’s Discover page regularly refreshes trending hashtags. If you’re interested in creating a brand challenge, include a hashtag so that if it takes off, your brand will be prominently featured.

Some of the most prominent brands on Tik Tok are those finding ways to incentivise their fans, with challenges to encourage users to recreate a specific moment themselves. The platform is specifically set up for this, with Hashtag Challenge integrated as a sponsored feature. Hashtag Challenge Plus adds a shoppable element to this customisable feature. This kind of content taps into the fact that viewers are most likely encounter the content on their favourite influencer’s feed than come across it organically. Commercially, so far the major “successes” for brands haven’t come from their own handiwork.

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