Don’t make the mistake of pigeon-holing yourself by choosing topics that are unable to expand into other things. Out of the problems you’ve chosen, choose the two or three that have the most potential. Find a real problem that a specific set of people have and figure out a way to solve it in your own unique way. Expert insights, industry trends, and inspiring stories that help you live and work on your own terms. Many of the things you already do offline can translate into visits to your blog. Most websites have a menu at the top of the page which allows visitors to quickly get to different sections of the site.
I recommend choosing a keyword that gets at least 1,000 searches per month. Once you have some clarity on who your ideal customer is, you’re ready to move on to the next step. Answers to these questions will keep you focused on creating an authority piece of content with a clear goal in mind. Keeping up with a consistent home services blog is crucial.
In the absence of high-quality content, even the best marketing strategy won’t attract blog traffic. This applies to every piece of content you write, but on Medium you’re trying to stand out from thousands of other blog posts, which makes the headline even more important. Most marketers use outreach to promote content they’ve already created, which can be a great way to build and grow your audience. However, I’m going to encourage you to put the cart before the horse and do your outreach before you ever even write your post. Very few marketers seem to use this outreach tactic, and I see this as a huge mistake and a missed opportunity.
More specifically, hiding a blog page link on the small footer of your site isn’t enough. Paid social expertshere at Brandastic spend countless hours identifying target audiences and segments, tweaking CTA’s, adjusting budgets, and making sure everything is running smoothly. We do all of this to ensure our ad spend reaches the audience we want to reach and traffic filters back into our blog. Consistently sharing your blogs via a social media channel is the perfect way to keep your audience engaged, while also driving more traffic to your content. Read more about buy Insta Followers here. Make sure your headlines are engaging and hashtags are used properly to help you secure more eyeballs. One of the easiest and most obvious ways to promote your content is organically through social media.
Many posts on the content platform Medium are long-form, meaning they’re much longer than your typical blog post, many times upwards of 2,000 words. In a nutshell, blogging is where you, as a thought leader or topic-matter expert, write about relevant topics to your audience on a regular basis. Blogs can take all kinds of shapes and forms, and no two are exactly the same. The last way to get traffic is to borrow someone else’s audience, and by that I mean to ask people who already have an audience to share your content with them. So, the first step is to create high-quality content that is worthy of attention. If you create value and equip your readers with the information they need to solve whatever problem they’re facing, your content will succeed.
This article was written by Tomas who is a digital marketing specialist and a freelance blogger. He is focused on new web tech trends and digital voice distribution across different channels. For example, bloggers in the beauty and makeup industry create and sell their own products aside from reviewing and writing about other products. Some part of your audience may not prefer to read your posts, but they’ll be happy to watch a video or listen to a podcast. For example, they opt for landing pages with seamless color schemes, one or two featured images, social media sharing buttons, and a call to action button with the right message. A post of Facebook with easy grammar and straightforward punch lines will help a reader to read immediately.
These help determine the blog topics or categories you should consistently and extensively write about. Promoting your services and goods is not easy, especially in a highly competitive business climate. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog.
Blogs give you an opportunity to foster your brand voice and share it with your audience. Use this as an opportunity to humanize your brand while sharing information with your consumers in a way that works for them and in a way they can understand. In an oversaturated market, getting leads is a race against your competition. With clearly defined audience personas, you can get an edge that will allow you to overtake the competition trying to target the same audience. Studies show significant reductions in Facebook advertising costs with effective audience analysis, allowing you to save time and money in the long run.
Speaking of Buzzsprout, the next thing you’ll need is a podcast hosting platform. This is a software that hosts and makes your podcast available on all of the different podcasting apps, like Apple Podcasts, Spotify, Stitcher, Google Podcasts, and more. But if that’s a bit too much for right now, Pat Flynn, host of the Smart Passive Income and Ask Pat podcasts, recommends a $60 mic that he says is just as good as his $400 mic. For a few hundred dollars, you can be on the same audio-quality level as the pros with hundreds of episodes under their belts and millions of downloads. A USB microphone plugs straight into your computer with no extras needed.