Why Is Branding So Important For Your Business?

One way to achieve brand awareness through the coveted word-of-mouth marketing is to help your loyal customers be your best advocates. There are many ways to build, create, and establish brand awareness, but here are a few you can start with today. Now, let’s dive into some of the ways you can use digital marketing to improve your brand awareness. Three brands—Dove, Axe, and Old Spice—have generated tremendous consumer interest and identification in a historically low-involvement category, one you would never expect to get attention on social media. They succeeded by championing distinctive gender ideologies around which crowdcultures had formed. As a result, they enjoy intense customer loyalty and superior sales and profits, and garner loads of free media coverage.

This includes a naming structure and identity system that clearly delineate your various sub-brands or extensions in a way that aligns with your overarching brand strategy. In the strategy phase, you determine the optimal brand architecture type for your business’s unique needs. Each type offers a different way to leverage the master brand. When brands are architected in a logical, intuitive way, your marketing efforts are exponentially more efficient. With opportunities for cross-promotion between brands, marketing is more effective as well. Many companies that have adopted the hybrid strategy have done so out of necessity, though.

Throughout the past decade, Dove has continued to target cultural flashpoints—such as the use of heavily Photoshopped images in fashion magazines—to keep the brand at the center of this gender discourse. Read more about buy Instagram Followers here. Axe had been marketed in Europe and Latin America since the 1980s but had become a dated, also-ran brand. That is, until the company jumped onto the lad bandwagon with “The Axe Effect,” a campaign that pushed to bombastic extremes politically incorrect sexual fantasies. It spread like wildfire on the internet and instantly established Axe as the over-the-top cheerleader for the lad crowd. Social media has expanded and democratized these subcultures.

A brand can sustain its cultural relevance by playing off particularly intriguing or contentious issues that dominate the media discourse related to an ideology. That’s what Ben & Jerry’s did so well in championing its sustainable business philosophy. The company used new-product introductions to playfully spar with the Reagan administration on timely issues such as nuclear weapons, the destruction of the rain forests, and the war on drugs.

Networking on LinkedIn—both at the personal and company level—can be another way to help your startup. It is critical that an aspiring brand ambassador has a professional presence online, because the use of personal social media accounts is a huge aspect of the position. Brands will look into your use of platforms such as Twitter and Instagram before signing a contract with you. While a brand ambassador’s job does entail in person representation of his brand, it is also understood that he or she will help market the company via social media.

Are folks who aren’t friends or relatives starting to come to you for your product or service? Now it’s time to move forward and into the Grow It phase of the Journey. If customers can’t find you, don’t trust you, or don’t have a way to remember you, it becomes significantly more difficult as an entrepreneur to effect change in the world with your product.

Join our mission to provide industry-leading digital marketing services to businesses around the globe – all while building your personal knowledge and growing as an individual. For example, a Facebook page lets people who like a company’s brand to like the business’s page. This, in turn, creates ways to communicate, market and network. Social media sites give users the option to follow conversations about a product or brand to get real-time market data and feedback.

Those companies thought that a huge part of their sales every year are replacing bags. If they put a product that didn’t have bags, that was going to be a bad move for them. Their unique function proposition that I saw online was that the handle is thinner. That means that the hairdryer’s heavy too and the weight of the motor is up above that. It’s above your hand, which means that it’s always doing this in your hand and it’s flipping away from you.

If you Improve the experience for your customers no matter what kind of business you have, can be the key for increasing sales and customer loyalty. Sign up to Thrive with SuperOffice to receive original content in your inbox, designed to help you improve your customer experience processes and turn relationships into revenue. If you visit any IKEA store around the world, you will get the same experience. This year alone, they’ve opened more stores, invested in its home delivery network and launched a brand new app – all to the benefit of their customer. Companies interact with their customers across multiple channels, which can be through forms on their website, live chat, social media and more.

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