8 Instagram Marketing Tips To Help Grow Your Brand

Your audience might be the most active online outside of your work hours. Use a tool like Hootsuite Analytics to identify the best time to post, a.k.a. find out when you’re most likely to reach a lot of people and generate engagement. Read more about buy IG Followers here. Then, schedule your posts in advance, so your content is always perfectly timed, even on weekends and holidays.

But she found that chemical sunscreens were irritating and mineral-based options were often thick, white and pasty. “I had no success with finding tinted mineral sunscreens with shade options matching my skin tone,” Breaux said. “So I created a sunscreen that suits people with darker complexions, allowing me to start a conversation with my customers about the importance of sun protection for melanated skin.” Years of recommending do-it-yourself hair care recipes and styling tips led Melanin Haircare’s Whitney White to start the company. The retailer showcases a variety of brands and offers items like furniture, kitchen and dining products, decor and more. Jordan Karim, founder and CEO of Flora & Noor, got the idea for her company from her own skin care needs.

You should have some that relate to the photo, and some for the caption, otherwise Instagram might get suspicious. You don’t want to post a photo of a puppy and use the hashtag #icecreamsandwich. Their algorithm understands the difference and could potentially penalize you.

If you’re going to use those videos for online marketing purposes, the bar is even higher. You may allow Instagram to automatically populate your audience for you. In addition, you may use an existing custom audience or create a new one tailored to this specific post.

Be thoughtful and strategic, while constantly asking what your audience wants and how you can serve them through your efforts. Algorithms do this by carefully studying their users’ activities and behaviors, then using this data to make informed guesses on what those users will want to see in the future. If your content happens to pass the “test,” you’re teed up for success. Our Instagram course helps you build your Instagram account from scratch, give your audience the content they want to see, AND get sales.

Since you are looking to grow your brand on Instagram, it means that you are also looking to get instant engagement. One of the best ways to achieve this is by using interactive hashtags. These hashtags allow you to easily pull out all posts that include your hashtag by searching for the hashtag. But interestingly, product teasers help to increase your followers, the engagements on your posts and as well promote your product without pushing too hard. As a matter of fact, the reason these posts work so much is that they are laid back and are not so pushy. Instagram is probably one of the best social networks for advertising your product.

At this stage, you can add additional Instagram filters — but don’t go too crazy. Each Instagram filter has its own personality that can drastically change a photo. Landscape images should be 1080 x 566px, and profile images should be 1350 x 1080px. Regardless of what size you upload, every image will be shown as a square in your profile feed.

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